when I first heard the phrase social media marketing, I thought it was just about posting pretty pictures with a catchy caption. But once I started exploring it for my own work, I realized it’s so much bigger. Social media isn’t just a place to scroll when you’re bored — it’s where people laugh, share, complain, and make decisions. And if a business can find its voice there, it can grow faster than anywhere else
One mistake I see people make all the time is trying to be everywhere at once. Facebook, Instagram, TikTok, Twitter, LinkedIn… it’s exhausting. The truth? You don’t need to be on every single app. You need to be where your audience hangs out.
Let’s say you sell handmade candles. Instagram and Pinterest are your best friends — you can show off those cozy, glowing photos and attract people who love home décor.. If you’re offering career coaching, LinkedIn is your best friend. Want to connect with young people who love trends? TikTok’s your playground. The point is: your energy is precious — spend it on the right social media platforms, not all of them.
Ever gone shopping without a list and come back with snacks but forgot the milk? That’s what it feels like to run social media without a plan.
A good social media marketing strategy helps you figure out what you’re doing and why. Are you trying to build awareness, sell products, or just make people laugh? Once you know that, your posts, videos, and stories will feel more connected.
For example, a bakery doesn’t just need to post cake pictures. They could ask followers to vote on new flavors, show behind-the-scenes bloopers, or share quick baking tips. Strategy turns random posts into a story people want to follow.
I used to roll my eyes at ads until I realized how powerful social media advertising can be. You don’t need to spend a fortune either. A small, well-targeted ad can do wonders.
Imagine a local yoga studio running an ad just for people in their city who are into fitness. Or a clothing brand running a weekend flash sale ad. It’s not about shouting to everyone — it’s about reaching the right someone. That’s the difference.
We’ve all bought something because someone we trust recommended it, right? That’s the magic of social media influencer marketing. But here’s the thing — it doesn’t have to be celebrities with millions of followers.
Micro-influencers, those with smaller but loyal audiences, often have more impact. Their followers actually listen. A food blogger with 10k followers sharing your café is sometimes more valuable than a giant influencer who has no real connection with your target customers.
It’s about trust, not just numbers.
Here’s something I wish more brands understood: posting once in a blue moon doesn’t work. Imagine texting a friend and they reply three weeks later. Weird, right? That’s how it feels when a brand disappears.
Social media management is about consistency. Reply to comments, answer DMs, thank people for sharing your posts. Show up often enough that people don’t forget you. Think of it like a friendship — the more you nurture it, the stronger it grows.
Social media is unpredictable. One week everyone’s sharing memes, the next it’s dance reels. You can’t always keep up, and that’s okay. What matters is being open to experimenting.
Maybe your audience loves behind-the-scenes videos more than polished photos. Maybe your “funny posts” do better than serious ones. The only way to know? Test, learn, and adjust. No strategy survives without a little trial and error.
It’s easy to forget that every like, comment, and share comes from a real person — maybe someone scrolling on the couch after work or sneaking a quick break at the bus stop. That’s why the posts that stick aren’t the perfect, polished ones. They’re the ones that feel real.
Don’t just keep pushing products. Share little parts of your journey — the messy behind-the-scenes, the small wins, even the mistakes. Let people see the faces and stories behind your brand. When you show up as human , people don’t just scroll past; they stop, they connect, and they remember you. And honestly, that connection is worth more than a hundred likes
Social media isn’t about posting nonstop — it’s about showing up with purpose and being real.
At the end of the day, social media is just another way humans connect. And if you show up like a human, not just a brand, people will notice. That’s when marketing stops feeling like marketing and starts feeling like a relationship.